Sustainability drives every decision we make at OnRotate and we won’t stop until fashion comes full circle.
As the second most polluting industry in the world, the fashion industry is in crisis.
With 3/5 of all clothing being incinerated or ending up in landfill within one year of production, it’s clear that a move away from mindless, continuous consumption is needed.
By offering an alternative and more sustainable approach to consuming fashion, OnRotate will lessen the pressure on virgin resources, and tackle the growing problem of waste management.
Here are some of the ways we at OnRotate take our green obligations seriously…
The very nature of our peer-to-peer rental model is sustainable. We don’t buy new clothes for the Platform. Rather, our Community of Rotators share their wardrobes and style making fashion accessible AND sustainable.
By extending the life cycle of one person’s clothes by just nine months, we can reduce the environmental impact by as much as 30 percent.
With every item listed, you will find a calculator which shows you the environmental savings that you have made by renting the item instead of buying it new and wearing it once.
Sourcing & Repurposing Principles
As a proudly South African company, we actively seek to attract and promote locally produced designs to sit alongside our carefully curated group of aspirational international labels.
We focus on quality items that will last multiple rentals and wherever possible, prioritise brands that focus on sustainable and ethical manufacturing practices and those that engage in small scale slow fashion production.
At the end of a garment’s rental cycle, we believe it can live on and we plan to extend the life cycle of our pieces further through our partnership with Dress It Forward.
OnRotate’s packaging has been carefully chosen to be as sustainable as possible whilst still being fabulous. We have partnered with E’Yako Green for our garment bags that we use again and again.
Our garment bags are made locally and uniquely up-cycled from discarded PVC fashion billboards with a cleverly designed security strip which avoids the the use of any plastic. We love doing good when doing business!
For our in-house managed items, we use eco-friendly detergents and outdoor dry all of our garments. If an item requires specialist cleaning, we make use of wet cleaning practices which is kinder to the environment than dry cleaning.
Our cleaning best practices as well as tips on how to care for your clothes in order to make them last longer are also regularly shared with Our Community.
Searching for green solutions for our business is part of our everyday conversation and is constantly evolving. We dream of the day when we are able to fulfill your orders timeously, safely and securely with a carbon neutral and environmentally friendly courier partner.
Until then, if you have any ideas on how we could execute this part of our business in a more responsible way – please don’t hesitate to get in touch, we’d love to hear from you.
We have proudly partnered with Ecologi, a leading social enterprise to offset carbon emissions.
Everyday, we are taking more and more steps to being a completely carbon positive company and thanks to our partnership with Ecologi and the work they are doing, we now have a fully carbon positive workforce.
We’re all in this together right?
At checkout, you will have the opportunity to donate R10 towards Greenpop, an award-winning NPO headquartered in Cape Town who do amazing work conserving and restoring ecosystems across Sub-Saharan Africa and for every donation you make, we will match it!