5 Reasons Why Rental Fashion Is The Future Of Fashion

by | Sep 5, 2022

As we move through the 21st century, rental fashion services are being viewed as a more sustainable option due to the overwhelming burden being placed on our planet by the fashion industry as a whole. The environmental impact, from the waste that ends up in landfills to the carbon emissions produced and non-sustainable manufacturing processes, is increasing the demand for more eco-conscious offerings. There are clear signs that consumers see fashion rental services as a way to reduce their environmental impact. Rental services allow you to rent clothes, shoes and accessories ranging from sunglasses to jewellery. This can be done predominantly through online services, whose offering can extend to brick-and-mortar stores.

What is rental fashion?

Rental fashion is a service that allows people to rent clothing and accessories for a set period. This can be useful for special occasions or everyday wear. To use the service, customers typically create an account and browse the available items. They can then select the items they want to rent and have them delivered to their doorstep.

After the rental period is up, they simply return the items using the provided shipping label. Rental fashion can be a convenient and cost-effective way to keep your wardrobe fresh without breaking the bank.

What is the difference between fast fashion and slow fashion?

Slow fashion is a movement in the fashion industry that encourages slow living and sustainable, ethical fashion production. In contrast to fast fashion, slow fashion focuses on quality over quantity, durability over disposability, and timeless style over fleeting trends.

As a result, slow fashion garments are often made from higher-quality materials using traditional methods of construction. This not only makes them more durable and longer-lasting but also gives them a unique character that is lacking in mass-produced clothing.

Moreover, slow fashion brands typically produce smaller collections each season, making it easier for shoppers to find an item that they love and will wear for years to come. In short, slow fashion is a more sustainable and ethical alternative to fast fashion.

What are the benefits of rental fashion?

Rental fashion is a unique and increasingly popular way to keep your wardrobe fresh without breaking the bank. Most rental companies allow you to rent designer clothing and accessories for a fraction of the retail price.

Not only is rental fashion more affordable, but it also allows you to wear the latest styles without having to commit to purchasing them. And when you’re done with an item, simply return it to the rental company – there’s no need to worry about storage or selling it secondhand. For fashion lovers who want to stay on trend without spending a fortune, rental fashion is the perfect solution.

1. SUSTAINABILITY – Rental fashion is more sustainable than buying new clothes

Although clothing is essential, the way it is produced and consumed takes a heavy toll on the environment. One way to reduce the environmental impact of your clothing choices is to rent rather than buy. When you rent clothing, you extend the life of each garment and reduce the number of resources needed to produce new clothing. In addition, rented clothing is often of higher quality than what you would find at a typical retail store, which means it will last longer.

2. SAVE MONEY – Rental fashion is more affordable than buying new clothes

Anyone who has ever stepped into a clothing store knows that the price of fashion can be quite high. A pair of jeans may cost hundreds of rands, and a designer dress can easily exceed thousands. For many people, the cost of clothing is simply too high to justify regularly. Fortunately, there is an alternative to buying clothes: renting. Clothing rental services allow customers to wear designer labels and the latest fashion trends without breaking the bank.

3. ACCESS AT A FRACTION OF THE PRICE – Rental fashion allows you to try before you buy

Rental fashion allows you to try the latest styles without having to commit to purchasing them. And when you’re done with an item, simply return it to the rental company. This gives you the freedom to try multiple different brands, styles and looks. The option of renting makes exploring something different or something new, or something you wouldn’t usually wear, possible and fun.

4. EXPERIMENT – Rental fashion helps you find your style

By experimenting with different styles, rental fashion means you don’t have to make that commitment to purchasing them. Finding your style when cost is a factor can be limiting, and even demotivating. We all like looking our best, but the cost of high quality pieces can quickly discourage you from considering pieces that you’re not 100% sure about. Luckily with rental fashion, you’ll be able to test out different pieces and brands to your heart’s content.

5. COMMUNITY – Rental fashion helps you stay up-to-date with the latest trends

Rental fashion helps to form and strengthen the sustainable fashion community. Lenders and renters become style curators, monetising their wardrobes and gaining access to many more brands and styles, to explore and refine their looks. As the community grows, it becomes easier for people to find sustainable fashion that meets their needs and personal styles. Ultimately, rental fashion is a key part of the sustainable fashion movement, and it is likely to continue to grow in popularity in the coming years.

How fast is the rental fashion trend growing?

The rental fashion trend is growing at a rapid pace. According to a report by Business of Fashion, the global rental market is expected to grow from $1.2 billion in 2020 to $4.4 billion by 2025. This represents a compound annual growth rate (CAGR) of 30%. The US rental market is even more robust, with a CAGR of 36%.

The rental fashion trend is being driven by several factors, including the rise of social media, the increasing cost of clothing, and the desire for sustainability. As more people become aware of rental options, and as rental companies expand their offerings, the rental fashion trend will likely continue to grow at a rapid pace.

What to look out for if you’re planning to try out rental fashion?

There are a few things to keep in mind if you’re thinking of renting fashion items instead of buying them outright. First, consider the type of event or occasion you’ll be wearing the item for. If it’s a one-time event, like a wedding or gala, then renting might be a good option.

Second, check the rental company’s size chart to make sure you’re ordering the right size. And finally, be sure to read the rental agreement carefully before signing; there may be some restrictions on how and where you can wear the garment.

Finally, remember that rented clothes are not yours to keep, so be careful with them and return them on time. With a little research and planning, rental fashion can be a great way to save money and reduce your impact on the environment.


Rental services are becoming more and more popular as people become more and more aware of the importance of sustainability. Not only do rental services help reduce waste, but they also offer a convenient way to access the items you need without having to buy them.

If you’re looking for an easy way to be more sustainable, consider using a rental service the next time you need something. As the cost of living steadily rises and climate change continues to impact our lives, you can feel good about spending less and wearing more!

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